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Monday, November 7, 2011

IBM says online mobile retail traffic has doubled since last year

IBMFigures in the latest IBM Coremetrics Benchmark suggest that record numbers of US consumers will shift their online Christmas shopping from PCs to mobile devices. Last October, 4.2% of people used a mobile device to visit a retailer’s site - but that figure had more than doubled to almost 11% this year. Similarly, mobile sales reached 9.6% in October 2011, up from 3.4% in October 2010.

Overall, the influence of mobile devices is expected to cause online holiday shopping in November to grow by 12% to 15% compared with November 2010.

John Squire, Director of Product Management for the Enterprise Marketing Management Group at IBM Industry Solutions, said “This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal. In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more.”

The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers.

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Opinion Articles

Nectar only really cares about iPhone owners

Mark Bridge writes:

Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.

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BlackBerry's PlayBook and Sony Ericsson's LiveView: spot the similarities

Mark Bridge writes:

RIM and Sony Ericsson each reveal a new product within 24 hours. One has a 7-inch screen and a big announcement at the company's developer conference. The other, with a 1.3-inch micro-display, has a lower-key launch. Yet it's the similarities that have attracted my attention.

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Fixed-line telecoms providers have a lot to learn about customer service

Iain Graham writes:

Woe is me!  I recently did a foolish thing, I tried (and unfortunately succeeded in) changing my home broadband supplier!  Let me begin at the beginning...

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Let's stop being so girly about mobile phones

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

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Over The Air 2010 – one man's summary for the wider mobile industry

James Rosewell writes:

I arrived at Imperial College for an oversubscribed Over The Air 2010 not really knowing what to expect but totally open-minded. I found innovation, ideas and inspiration.

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Recent Podcasts

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