Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.
Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform. This database already holds over 10 million mobile consumer profiles with information on transactions, handsets and network providers. The resulting product will enable companies to develop and execute highly-targeted, relevant mobile marketing activity and promotions.
John Stevens, Group Managing Director at 2ergo, said “This partnership gives marketers instant access to vital data required for compelling, multi-channel customer acquisition programmes. Organisations can get a complete picture of prospects before they even start to develop a campaign – this level of customer insight will be critical as mobile continues to grow as a powerful marketing channel.”
|Earlier this year we spoke to Colin McCaffery, Product and Technology Director at 2ergo, shortly after the company launched a new iPhone application for Pizza Express. You can listen to the interview on our website, via iTunes or by downloading the MP3 file.