Tim Hipperson has been appointed as Interim CEO of the Weve mobile payment and advertising joint venture. He replaces David Sear, who recently left after 18 months for a role at online payment company Skrill.
Mr Hipperson has held a number of high profile roles in the media industry including UK Group CEO of ZenithOptimedia and G2 Joshua.
Nick Parbutt, Weve’s chairman (and also Director of Wholesale at Vodafone UK), said “The CEO’s role at Weve is a broad and complex one, which covers a range of areas such as data, mobile messaging, mobile display and commerce. As shareholders, we need to ensure the current commercial activity of the business is supported against business objectives and that new future opportunities are developed. We are pleased and delighted that Tim is stepping into the role, with his excellent heritage and background in the media industry. I would like to take this opportunity to thank David for the role he has played in developing and pushing Weve forward to this point.”
Weve was created by EE, Telefonica UK and Vodafone UK to accelerate the development of mobile marketing and mobile wallet services in the UK. Overall it has access to more than 22 million consumers who have given their consent to receive advertising.