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Over two thirds of mobile ads are seen on Samsung and Apple devices

Over two thirds of mobile ads are seen on Samsung and Apple devices

Millennial Media has used data from its mobile advertising platform, which processes billions of mobile ad requests every month, and compiled them in a new Mobile Mix study that focuses on the Europe, Middle East, and Africa device markets.

It reports that 81% of the European population has a mobile phone, with 42% owning smartphones. The overall figures for EMEA are 65% mobile penetration and 25% with a smartphone.

Author: The Fonecast
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A podcast packed with smartphones galore... from Samsung, Sony, Microsoft and Motorola

Podcast - 10th September 2014

James Rosewell and Mark Bridge return from their summer break with a podcast full of smartphones and smart watches.

As well as products from Samsung, Sony, Microsoft, Motorola, HTC and Kazam, there's talk of Opera's new browser deal, a potential change on the UK high street... and a mobile app that connects to a Bluetooth toothbrush for improved toothpaste coverage.

Author: The Fonecast
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