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4.4% of all advertising spend is expected to come from mobile in 2017

The total value of the mobile marketing and advertising market worldwide will grow from €3.8 billion (£3.1 billion) last year to €19.7 billion in 2017, according to a research report from Berg Insight.

That’s a compound annual growth rate of 31%.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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A third of brands are expected to have payment-enabled mobile apps by 2015

33% of consumer brands will integrate payment into their mobile apps by 2015, according to a new report from Gartner.

It says the trend will be most noticeable for brands with retail outlets, including the fashion, food & drink, grocery and entertainment sectors.

Author: The Fonecast
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