Vodafone has announced a number of new own-brand products today, including the Android-powered Vodafone 845. It's Vodafone's first own-branded Android smartphone – running the latest Android 'Eclair' (version 2.1) software – and is expected in the UK next month.
Research company FirstPartner says the UK's mobile advertising market will grow by 33% to reach £49.8 million this year – and will then accelerate until it's delivering revenue of £285 million per annum by 2014. The next largest markets in Europe are Germany and Italy; their anticipated revenues this year are £42.6 million and £38.4 million respectively. Overall, mobile advertising is expected to be worth £1.1 billion in Western Europe by 2014, with this growth dominated by mobile search.