Research from the Mobile Marketing Association and Lightspeed Research has revealed that almost a quarter of all UK, French and German people surveyed had donated to the Haitian Earthquake relief efforts. A total of 28.4% of these donors had used their mobile phones to pledge money; 21.4% via text and 7% by visiting a website from their mobile device.
In the UK, 9% of all donors used text and 8.6% visited a website from their mobile phone. However, mobile usage was much higher in France and Germany, where text donations came from 30% and 26% of all donors respectively.
Sony Ericsson is back in profit, reporting a net income of 21 million Euro for Q1 2010. That contrasts with a 167 million Euro loss in the previous quarter and a 293 million Euro loss in Q1 2009.
However, the number of units shipped has fallen 28% year-on-year from 14.5 million to 10.5 million – and sales figures have dropped 19% from 1.7 billion Euro to 1.4 billion Euro in the same period. The company says the reduction in shipments reflects streamlining of its handset portfolio over the past 12 months to focus on higher-end phones.
People with smartphones are playing more games on their handsets… but the number of people gaming on non-smartphone devices is falling. Those are some of the findings from a study released this week by digital marketing intelligence company comScore.
The number of people playing games on 'feature phones' (i.e. not smartphones) fell by 35% between February 2009 and February 2010. This contrasts with a 60% increase in the number of smartphone gamers. However, with feature phones accounting for around 80% of the overall market, that resulted in an overall 13% drop in the number of mobile gamers.