Research from the Mobile Marketing Association and Lightspeed Research has revealed that almost a quarter of all UK, French and German people surveyed had donated to the Haitian Earthquake relief efforts. A total of 28.4% of these donors had used their mobile phones to pledge money; 21.4% via text and 7% by visiting a website from their mobile device.
In the UK, 9% of all donors used text and 8.6% visited a website from their mobile phone. However, mobile usage was much higher in France and Germany, where text donations came from 30% and 26% of all donors respectively.