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Apple reports record quarterly results with almost 50 million iPhones sold

ExclusiveApple reports record quarterly results with almost 50 million iPhones sold

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Apple announced financial results last night for the 13-week period until 29th December 2012, the first quarter of its 2013 financial year. Quarterly revenue reached a company record of $54.5 billion while net profit was $13.1 billion.

That’s an 18% year-on-year increase in revenue, although the profit figure was almost unchanged.

ExclusiveRetailers expected to spend £35 billion on mobile marketing in 2015

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A new report from Juniper Research expects the amount of money spent on mobile marketing by retailers will reach $55 billion per year (£35 billion) by 2015, which is almost double the $28 billion spend expected this year.

Advertising on tablets and smartphones is now showing strong growth, with retailers in North America and Western Europe moving their general ad spending towards online ads - and to mobile in particular.

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