A new survey conducted for online video specialist QuickPlay Media shows that live TV sport promises to drive the growth of mobile video in the UK.
52% of mobile video users in the UK watched at least one Olympic sporting event on either a smartphone or tablet, with most of them saying their mobile viewing had increased after watching a major sporting event on a mobile device. In addition, the number of consumers watching mobile video at work during the Olympics doubled to 18% from 9% in a non-Olympic average week.