Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.
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After a number of uncharacteristic leaks from Apple’s product development organisation, the newest Apple iPhone was officially announced by Steve Jobs this evening. It’s called the iPhone 4 and will be on sale in the UK and USA from 24th June. In addition, an 8GB iPhone 3GS model will go on sale at the same time.
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Google's takeover of mobile advertising company AdMob has effectively been given the go-ahead by the US Federal Trade Commission. The FTC has closed its investigation after reviewing the deal and concluding that it is unlikely to harm competition in the mobile advertising market.
In a statement, the commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, its concerns were overshadowed by Apple's recent move to launch its own competing mobile ad network. The Commission vote to close the investigation was 5-0.
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