James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

This year’s Orange Exposure report, an independent study by TNS on behalf of Orange, has revealed a wide range of information about mobile media habits across the UK, France, Spain and Poland. Although this is the fourth annual report, it’s the first time tablet data has been included.

According to the research, smartphones are generally used to ‘kill time’ when access to other screens isn’t available, while tablets are used to ‘save time’ when using other screens would be less efficient.

Online marketplace eBay.co.uk has submitted a ‘mobile manifesto’ to the UK government today, listing seven areas of focus that will boost the UK's economic recovery by supporting the digital communications industry.

It points out that a recent report prepared for the Department for Culture, Media and Sport estimated the UK’s digital communications industry is worth over £50 billion to the UK economy and employs 531,000 UK workers.

More and more UK shoppers are using their mobile phones to visit web sites when out shopping - and many of them are checking competitors’ prices.

That’s the conclusion of the latest eCustomerServiceIndex survey from research company eDigitalResearch and e-retail organisation IMRG.

Adobe Systems has announced a restructuring that’ll see the business focussing on what it calls ‘the explosive growth categories’ of Digital Media and Digital Marketing solutions.

It says it’ll be shifting its resources to support greater investment in HTML5, with Flash resources concentrated on PC-based web experiences and mobile apps.