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New MEF survey says trust is the main barrier to mobile purchases

Mobile content and commerce organisation MEF has published the results of its Global Consumer Trust report for 2014. The study, which looks at privacy, transparency and security concerns, was carried out in partnership with online security company AVG Technologies.

According to the report, the single largest obstacle to purchasing goods and services via a mobile device is trust.

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South Korea leads the world with LTE coverage, while Australia leads on 4G speed

A new report about the state of 4G LTE coverage around the world has been published by UK-based business OpenSignal, which creates crowd-sourced mobile network coverage maps from its Android and iOS apps.

The report looks at two key concerns: download speeds and the proportion of time spent in an area covered by an LTE service.

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Facebook to acquire instant messaging app WhatsApp

Facebook has agreed to acquire cross-platform instant messaging app WhatsApp for around $16 billion (£9.6 billion).

The deal to buy the five-year-old company includes $4 billion in cash and around $12 billion in Facebook shares.

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Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

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HTC customers in USA now promised a replacement for cracked screens

HTC America, the US-based part of HTC’s business, has launched a new service called HTC Advantage for new customers.

Anyone buying an HTC One, HTC One mini or HTC One max will now be offered a free one-off cracked screen replacement if it’s needed within the first six months of ownership.

Author: The Fonecast
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