Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

O2 UK has announced a new tariff called On & On.

Prices start from £26 a month for unlimited calls to mobiles and landlines in the UK plus unlimited text messages to UK-based numbers. The deal also includes 1GB of data that can be used in any way, including tethering and streaming.

Mark Bridge writes:

A couple of research reports this week have noted that text messaging and picture messaging growth is slowing down. Could this be the end for our trusty friend SMS and its bolder, brighter (and slightly flakier) sibling MMS?

A new way of dealing with calls when ‘roaming’ abroad in Europe could be introduced in a couple of years - and new charges could arrive in July 2012. That’s the message from the European Commission, which has just announced a preliminary deal on new EU Roaming rules.

The European Parliament is expected to approve this agreement in May 2012, with the Council of the European Union expected to give its approval in June. The new rules could then become law on 1st July 2012.

The European Parliament’s Industry, Research and Energy Committee says it wants to see wholesale roaming service suppliers cutting prices below the EU price cap. It’s approved legislation that would allow consumers to buy roaming services separately from their ‘home’ mobile service.

The new rules would also set limits on retail data roaming charges and would further reduce roaming price caps for calls and SMS text messages.