Everything Everywhere has announced it’ll be running multi-million pound marketing campaigns for the T-Mobile and Orange brands from this week. Each is expected to run throughout 2012, demonstrating the differences between the brands.
T-Mobile will be positioned as a brand for value, with Orange as a brand that gives customers more.
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This week’s podcast from The Fonecast starts with impressive quarterly results from Apple, along with figures from Samsung, Motorola and Nokia as well. We then move on to some of the other stories that have been hitting the headlines, including O2’s UK privacy problem and a new ‘unlimited internet’ tariff from T-Mobile.
As usual, you can listen to this week’s podcast on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.
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Apple, Samsung and Motorola have all published their quarterly results. We talk about these differing figures before moving on to O2's privacy problem, T-Mobile's new unlimited tariff, HP's plans for webOS and last year's growth in tablet sales.
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T-Mobile UK has announced a new tariff that’ll let customers make unlimited calls, send unlimited texts, and use the mobile internet as much as they want without any ‘fair use’ restrictions.
The deal is called The Full Monty and will be available on all phones in the T-Mobile UK range from Wednesday 1st February 2012.
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Everything Everywhere has started offering a version of its ‘Orange Shots’ service to T-Mobile UK customers.
The new service will be called ‘You Choose’. Customers who choose to participate are asked about their interests and then receive tailored news, information and offers from relevant brands.
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