Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'.
It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.
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Samsung has announced the Samsung GALAXY Tab GT-P1000 at the IFA electronics show in Berlin. The device, which featured in an online 'teaser' video last week, is an Android-powered tablet with a 7-inch (1024 x 600 pixel) screen. As well as including 802.11n WiFi and Bluetooth 3.0, the Galaxy Tab also offers quad-band GPRS and tri-band 3G HSUPA/HSDPA connectivity.
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The Swype text input application, which recently hit the headlines when a Samsung Galaxy S user managed to beat the SMS world record, is now available for a number of Nokia mobile phones.
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Binatone has revealed two Android-based tablet devices. The HomeSurf 7, which has a 7-inch screen, is expected to sell for £129.99, while the larger HomeSurf 8 is likely to retail at for £179.99.
Both devices use resistive touchscreens and have left out 3G connectivity, helping to keep the price down.
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The Definition of Mobile event promises a distinctly different perspective for those interested in the future of mobile, summarising the key facts big business needs to grasp to execute a successful mobile strategy.
We'll be bringing you a summary of the key points during mid-September.
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