The Interactive Advertising Bureau, whose members are responsible for selling 86% of online advertising in the USA, has published its Internet Advertising Revenue Report for 2011.
Total online ad revenue reached a new record of $31 billion, up 22% from the 2010 total.
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Research from the Internet Advertising Bureau and PwC shows that the UK mobile advertising market grew 116% year-on-year in 2010, with a total of £83 million being spent.
Although entertainment and media brands have dominated mobile ad spending in recent years, the report shows this dominance is reducing as other advertisers are seeing the opportunities of mobile advertising.
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The Mobile Marketing Association has appointed Greg Stuart as its President and CEO. He takes over from MMA Global Chairman Federico Pisani Massamormile, who'd been serving as interim CEO following the departure of Mike Wehrs last December.
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Iain Graham, James Rosewell and Mark Bridge discuss the week's mobile industry headlines, from Samsung's touchscreen success to the future of Nokia's manufacturing business. There's also an interview with Guy Phillipson of the IAB about mobile advertising, consumer concerns and online mobile services.
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