Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.
The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.
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Mobile messaging provider Mblox has announced the completion of two acquisitions.
It’s acquired UK-based messaging business CardBoardFish and US vanity number provider Zoove.
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Maximum mobile data costs falling by over 55%
The cost of using a mobile phone in Europe is falling again for many customers.
The European Union’s Roaming Regulations of May 2012, which cut mobile roaming charges two years ago and again in 2013, have reduced prices for the third (and final) time.
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Three says it’s launching a new service that’ll offer voice and SMS text services via WiFi to UK customers.
The service, which is called Three inTouch, will be available from early August.
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European telecom operator RTX, which previously used the RouteTrader brand for its services, has added Mobile Voice Short Codes to its product portfolio.
Its MVSC solution lets organisations promote a five or seven digit number that any UK mobile phone can either call or communicate with via SMS text message.
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