1.35 million UK customers using T-Mobile and Orange have taken advantage of the network sharing scheme introduced earlier this month by parent company Everything Everywhere. When a customer loses signal on their chosen network, they automatically pick up the signal from the other network where it's available.
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Everything Everywhere, the company that manages the Orange and T-Mobile UK networks, will turn six of its mobile phone stores into dual-branded shops before Christmas. Three T-Mobile shops will have Orange branding added, with three Orange shops being rebranded to include the T-Mobile name. Both brands will be given equal prominence on the external signage.
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Everything Everywhere, the UK communications giant behind the Orange and T-Mobile networks, is announcing the 'big switch-on' of its network-sharing scheme with a £4 million joint advertising campaign. The two brands will appear 'head to head' in conversation.
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Earlier this week, Everything Everywhere revealed its "plans for growth through network leadership". However, that growth clearly doesn't include staff numbers, because the company has just announced plans to cut around 1200 jobs. Around 7.5% of the 16,000-strong workforce will be departing as a result of duplicated roles.
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Everything Everywhere, the company that runs T-Mobile (UK) and Orange (UK), is holding an Investor Conference in London today. It says its integration of the two networks is running ahead of plan, with savings of at least £3.5 billion expected.
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