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Thursday, October 14, 2010

Everything Everywhere to trial Orange & T-Mobile co-branded shops

everything everywhereEverything Everywhere, the company that manages the Orange and T-Mobile UK networks, will turn six of its mobile phone stores into dual-branded shops before Christmas. Three T-Mobile shops will have Orange branding added, with three Orange shops being rebranded to include the T-Mobile name. Both brands will be given equal prominence on the external signage.

The stores will sell T-Mobile and Orange products from November; the locations for the trial involve towns where there's been no significant retail presence for the 'other' brand.

[Source: marketingmagazine.co.uk]

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