UK-based MePlease has officially launched a unique mobile social platform that makes it easy for businesses to connect with their customers – and easy for customers to choose which restaurants and shops can send treats and special offers to their mobiles. The platform is capable of supporting mobile voting, competitions, customer feedback, location check-ins and promotional offers.

Research company Ovum says data revenue is now the key driver of the UK mobile market and could overtake voice within seven years. The company's latest report says competition is pushing voice prices lower, with revenue from UK voice services expected to fall from £13 billion last year to under £9.5 billion by 2015.

UK virtual mobile network Vectone Mobile has introduced a £40 'pay as you go' unlimited call package. The Smart Bundle monthly plan from Vectone Mobile offers unlimited calls and texts to any UK mobile network, unlimited calls and texts to other Vectone mobiles, and a daily allowance of 10MB mobile data for £40 per month.

Earlier this week, Everything Everywhere revealed its "plans for growth through network leadership". However, that growth clearly doesn't include staff numbers, because the company has just announced plans to cut around 1200 jobs. Around 7.5% of the 16,000-strong workforce will be departing as a result of duplicated roles.

A report from comparison website Broadband Genie says average mobile broadband speeds have increased very little in the last 12 months.

The company says Three, Vodafone and Virgin Media all advertise speeds of 'up to' 7.2Mbps, although average speeds are much lower. The highest average speeds came from T-Mobile and Vodafone, averaging around 1.2Mb.