O2 Media, the O2 UK network’s mobile advertising and marketing business, has become part of the Weve partnership.
It was set up in 2009 to help big brands advertise to O2 customers.
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The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name.
Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.
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