Following an agreement that the UK’s new 4G mobile spectrum would be available for use by next summer, Everything Everywhere has confirmed a launch date for its own 4G service and its EE brand.
EE will launch 4G in Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield on the 30th October 2012. A third of the UK population is expected to be covered by the end of the year.
Podcast - 12th Sepember 2012
Nokia reveals its first two Windows Phone 8 smartphones in this week's podcast, while Amazon announces a handful of new tablets.
And if that wasn't enough, there's an update from Everything Everywhere about its plans for 4G in the UK.
Mark Bridge writes:
Mobile networks have changed, haven’t they?
Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.
Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.
Everything Everywhere, which was given the go-ahead to use its existing 1800MHz spectrum for next-generation mobile services last month, has revealed its 4G plans for the UK. It’s also said it’ll be branding the new service - and the parent company - simply as ‘EE’.
Its EE 4G LTE network is being switched on for testing from today and is expected to be available to customers in 16 cities by Christmas 2012, covering a third of the population.