Vodafone has announced Vodafone 360, an online aggregator that puts all your friends, web communities, entertainment and personal favourites together on your phone or PC. For example, it combines contacts from compatible mobile phones with friends on Facebook, Windows Live Messenger and Google Talk to create a single address book called Vodafone People.

There’s also going to be an app store called the Vodafone Shop.

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

The Organisation for Economic Co-operation and Development says Finland, the Netherlands and Sweden have the lowest prices for mobile phone calls among its 30 member countries.

The highest mobile call charges were according found in Canada, Spain and the USA.

Orange says the world's first touchscreen 'watch phone' will arive in the UK next month – and it's one of several innovative multimedia devices the company will be announcing in the next 18 months. The watch phone is made by LG and will be sold as a pay as you go handset. No word yet on features, other than Bluetooth connectivity, loudspeaker and 3G video calling.

Independent valuation advisory firm Brand Finance plc has just published the 2009 edition of its BrandFinance Global 500 report on the world’s most valuable brands.

Vodafone is the highest-placed telecomms company – in 8th place, up from 11th last year – while Nokia is in 13th place, AT&T is 14th, Verizon is 15th, China Mobile is 16th and Orange is 17th.