Twitter's mobile strategy, which has seen the creation of Twitter for iPhone, Twitter for BlackBerry and Twitter for Android applications, has resulted in a dramatic increase in mobile phone users of the micro-blogging service.
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Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'.
It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.
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Tonight's big Apple announcement was, as expected, focussed on the music rather than the mobile side of the business.
The company has introduced a new iPod touch music player with many of the features that were first introduced on the iPhone 4, including a 'Retina Display', Apple's A4 chip, FaceTime video calling over WiFi (with front-facing camera and microphone), 3-axis gyroscope and HD video recording.
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O2 has launched what it's describing as "the first ever eco rating system for mobile phones in the UK. It's persuaded six of the largest handset manufacturers to participate - Nokia, Sony Ericsson, HTC, LG, Samsung and Palm – and has placed the Sony Ericsson Elm top out of the 65 mobiles it surveyed, giving it an 4.3 out of 5 (86%) Eco rating.
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Mobile analytics and payment company Bango Inc says the volume of mobile web browsing from Android phones grew by 400% in the USA between Q1 and Q2 2010. The volume of growth from Apple devices was just 13% during the same period.
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