Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
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Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.
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San Francisco-based BlindType has been acquired by Google before even releasing its software product. The company was building touch-typing software that adjusted to an individual user's typing style on touchscreen phones – even if the user mis-typed or held the device at an angle.
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Apple has asked a judge to stay the verdict and judgment in a patent infringement case because of unresolved issues and a query over the form used to submit the jury's verdict. The company was asked to pay $208.5 million for each of three patents it infringed, although the jury didn't make it clear whether the amount was a total figure or a penalty for each infringement.
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The University of Leeds is loaning smartphones to all its fourth and fifth year medical students, enabling them to access files and assessments when they're off-campus. It's believed to be the first time a UK medical school has provided undergraduates with this level of mobile phone technology.
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