A new report from Juniper Research forecasts that revenue from text messages sent to or from an application - so-called Application-to-Person or A2P SMS - will exceed $70 billion within five years.
In addition, worldwide revenue from A2P messages will overtake that of person-to-person texting in 2016.
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Samsung Electronics has announced an agreement that'll see footballer David Beckham becoming its global brand ambassador for the London 2012 Olympic Games.
The partnership will see David Beckham appearing in advertising and public relations campaigns that promote Samsung and emphasise its role as Worldwide Olympic Partner for Wireless Communications Equipment.
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This week's edition of The Fonecast covers text message donations, network partnerships, mobile payments and the latest innovations. There's also a look back at a feature from 2006 in which we discussed the still-current topic of voicemail hacking.
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Mobile messaging media company Blyk has been appointed to manage all elements of Orange UK's media sales program.
The two companies started working together on Blyk's MVNO in 2007. Blyk is now building a media sales function dedicated to the 'Orange Shots' mobile advertising service in the UK.
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Mark Bridge writes:
Last week Nokia announced a new typeface called Nokia Pure.
The new branding will soon start appearing in Nokia's advertising and on Nokia devices as well.
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