Mobile messaging media company (and former UK MVNO) Blyk has been appointed to manage all elements of Orange UK’s media sales program.
The two companies started working together on Blyk’s MVNO in 2007. More recently, Blyk has been working with Orange on its media and advertising messaging propositions. Blyk is now building a media sales function dedicated to the ‘Orange Shots’ mobile advertising service in the UK.
Orange Shots, which was announced in January last year, enables brands to engage and interact with targeted Orange customers via text and multimedia messaging.
Alex Franks, Country Manager for Blyk UK, said “I am delighted that Orange has invited us to bring our media experience in mobile advertising into the already strong partnership that has grown between our two organizations over the last four years. We believe that a commercial approach to the advertising market that is solely focused on messaging will reap significant ROI for advertisers.”