A new research report from Berg Insight has calculated that the total value of real-time mobile location-based advertising and marketing will grow from €192 million in 2011 to €4.9 billion in 2016.
That’s a compound annual growth rate of 91%, with the 2016 figure corresponding to 28.3% of all mobile advertising and marketing.
Article rating: No rating
Carphone Warehouse Group plc has published a trading update for the fourth quarter of its financial year.
Revenue at CPW Europe - the company’s 50% joint venture with Best Buy - were down 5.5%, while total connections were down 19%. Postpay connections were up in the UK, although the company estimates that the overall prepay market in Q4 was down 30-40% in the UK.
Article rating: No rating
This week’s podcast from The Fonecast starts with news from RIM and Samsung. The BlackBerry 10 platform is offered to developers, while the Galaxy SIII smartphone makes its official debut.
You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.
Article rating: No rating
Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:
With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.
Article rating: No rating
We start this week with two big handset stories - BlackBerry 10 and the Samsung Galaxy S3 - before moving on to the rest of the news, including more mobile wallets, more free WiFi, more quarterly results and more legal action!
Article rating: No rating