Mark Bridge writes:

Easter is often seen as a time for customs and rules – whether it’s giving up sugar for Lent or waiting until Sunday morning to eat your chocolate eggs – and this year the mobile industry seems to have joined in.

Orange has announced a partnership with Sony Mobile Communications for the UEFA Euro 2012 football tournament. The two companies plan to offer a combination of online competitions, in-store promotions, and live events in the 11 European countries served by Orange.

Some elements will be just for Orange customers, while others - including an Orange Supporters’ Cup with prizes including match tickets and smartphones - will be available to anyone.

Samsung says it expects its quarterly operating profits for Q1 2012 to reach 5.8 trillion won (£3.2 billion), up from 2.95 trillion won a year ago. Revenue is expected to reach 45 trillion won.

The earnings guidance announcement was made ahead of Samsung’s formal quarterly results statement, which is due later this month.

Tech start-up job fair Silicon Milkroundabout is offering candidates 1,500 free tickets to each of its two days this year. Saturday 26th May is for Product Management and Design, while Sunday 27th is Engineering day.

The event launched in May 2011 and was followed by a second fair held in October. A total of 1,876 jobseekers attended and 168 jobs were filled.

New research from KPMG predicts that the value of global m-payment transactions will grow by 97% per year over the next 3 years, reaching £591 billion by 2015.

The company says this growth will be fuelled by consumer demand for NFC-equipped devices and by the growing desire of consumers to shop in environments that are ‘always on, always fast and always accessible’.