ABI Research says marketers should wake up to the potential of mobile. It's just released a new White Paper, 'Mobile Marketing Strategies – Positive Trend,' which can be downloaded from the ABI Research website.
The company notes that marketing messages can reach mobile phone users in a variety of ways, including SMS text messaging, search advertising, ads within applications and video.
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A press ad for Orange mobile broadband has been banned by the Advertising Standards Authority. The 'top dongle' ad said "The Orange 3G network covers more people in the UK than any other operator"; a statement that the Three network disagreed with. Hutchison 3G UK argued that they had the largest 3G network in the UK, based on population coverage.
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Apple's new terms of service for application developers (released this week) appear to prohibit iPhone developers from sharing advertising data with AdMob and its new owner Google.
Although an "independent advertising service provider whose primary business is serving mobile ads" is permitted access to user data, others – such as "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" – would not be allowed.
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