Music discovery service Shazam has announced that it’s exceeded a quarter of a billion users worldwide.

Last month the company revealed that its service had been used to identify over 5 billion songs, TV shows and ads since launching.

Mark Bridge writes:

A horse box and eight SIM cards. That’s the basic technology keeping the BBC’s Olympic Torch Relay broadcasts on the air and on the road.

The converted DAF horse box is being driven in front of the runners as they carry an Olympic torch along the relay route. It’s equipped with four cameras and a mixing desk, enabling a choice of views to be recorded and broadcast for 12 hours per day throughout the 70-day relay.

Virgin Media’s results for the quarter ended 31st March 2012 show revenue up 2.4% to £1.0 billion and net income up to £7 million.

Mobile revenue was up 1.2% to £139 million, with contract phone revenue accounting for most of this.

Music discovery service Shazam has announced a deal with UK commercial television broadcaster ITV. It means that ITV’s sales team can offer advertisers the opportunity to have their TV advertisements enabled with Shazam’s recognition service.

The 10 million people in the UK with Shazam on their smartphones will be able to use the app to interact with the adverts, perhaps by entering a competition, accessing exclusive content or finding additional information.

Film and TV streaming service Netflix has launched in the UK and Ireland. It offers online access to television programmes and films via a wide range of devices, including tablets and mobile phones as well as computers, games consoles and internet-connected TVs.

The service currently costs £5.99 a month with a one-month free trial.