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GSMA Mobile Media Metrics not delivering what agencies want, says report

A report by New Media Age says the GSMA’s Mobile Media Metrics hasn’t lived up to expectations. The service, which aimed to offer accurate mobile usage data, was launched in February 2010.

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Mobile shopping is popular when watching TV, says Orange UK research

It’s time for yet another Christmas mobile shopping report. This one comes from Orange UK, which has been talking to customers using its Orange World mobile portal.

The report says almost a third (31%) of mobile shoppers have been ‘multitasking’ by looking for presents whilst also watching TV.

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Number of mobile health apps expected to increase threefold by 2012

A new report from Pyramid Research says more than 200 million mHealth applications are in use today, with the number expected to increase threefold by 2012.

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Ofcom wants to clarify call charges, making 0800 calls free from mobiles

Telecoms regulator Ofcom has published a consultation on tackling confusion over the cost of calling non-geographic UK telephone numbers. These are numbers that don’t have an area code, such as those beginning with 03, 08, 09 and 118.

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80% of UK health professionals carry mobiles - and almost half use them to go online for work

New UK charity d4, which aims to improve patient care by getting healthcare professionals to use mobile technology, has published research that shows how mobile devices are increasing productivity in clinical practice and patient care.

Author: The Fonecast
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