A deal between m-ticketing software company Masabi and online ticket ordering service thetrainline.com will soon allow users to buy UK rail tickets direct from their mobile phones for any route on the National Rail network. Masabi says the system should be rolled out later this year.
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The Mobile Marketing Association and Luth Research have published research that shows about a fifth of US adult mobile phone owners have used their handsets for shopping (mobile commerce or 'm-commerce') in the last month.
It's defining mobile commerce as "the one- or two-way exchange of value facilitated by a mobile consumer electronic device, which is enabled by wireless technologies and communication networks."
The new survey found that 17% of respondents used their mobile phone to purchase applications, ringtones and other digital content. 6% used their phone to receive coupons or discounts and 6% used their mobile phone to purchase physical goods or non-mobile content/services.
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Mobile payments company mopay says it now enables consumers to use mobile payments to purchase physical goods in 28 countries. In addition, it lets users buy digital and virtual goods, such as music downloads and in-game items, in a further 47 countries.
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