Paul Berney from the Mobile Marketing Association talks about the group's latest mobile commerce research in this week's edition of The Fonecast. And, as usual, there's a look at all the major industry headlines from the past 7 days – from 3G data 'rationing' to the Yahoo! phone and the closure of Vodafone.net.
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A report from Gartner says the number of mobile payment users worldwide will exceed 108.6 million in 2010, which is a 54.5% increase from last year. This represents 2.1% of all mobile phone users.
Asia/Pacific is the leading region for mobile payment, with 2.6% of all mobile users - 62.8 million people - making payments on their phones. The report also notes that the Short Message Service (SMS) is still the dominant mobile payment technology in developing and developed markets.
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The UK is leading the way in mobile commerce, according to a new report from the Mobile Marketing Association. A new report from the MMA and its research partner Lightspeed Research reveals that 19% of UK consumers currently participate in mobile commerce, followed by 13% of Germans and 9% of French. Purchasing on mobile phones is led by 18 to 34-year-olds; 29% of UK consumers, 21% of German and 15% of French consumers were in this age group.
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Today's special podcast from
The Fonecast contains an extended interview with Ben Whitaker. Ben is CEO of
Masabi, a mobile ticketing company that's developing a system to allow users to buy UK rail tickets direct from their mobile phones.
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Mark Bridge writes:
Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).
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