Apple has been named as the UK’s coolest brand, according to the 2012 CoolBrands survey. The annual survey combines votes from an independent ‘expert council’ with the opinions of around 3,000 members of the public.
Approximately 1,250 brands were shortlisted for the survey, which considers factors including style, innovation, originality, authenticity, desirability and uniqueness.
First place went to Apple, followed by YouTube, Aston Martin (last year’s top brand), Twitter and Google.
Other telecoms-related technology companies commended in the awards were Sony, Skype and BlackBerry.
[Results (pdf)]