Microsoft's advertising business has launched two new products today: a Mobile Advertising software development kit (SDK) for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, which it's describing as "the industry’s first real-time, bidded ad exchange in mobile".
Motorola has acquired Aloqa, a company that develops location-based software. The myAloqa service uses a customer's location and contacts to tell them about places, events, bargains and other opportunities nearby. The company has recently passed one million downloads for its software application.
The finalists of the Vodafone Mobile Clicks 2010 competition have been announced today. Vodafone Mobile Clicks, which ends with a final at the PICNIC Festival in the Netherlands on 24th September, aims to find the best mobile internet startup. Last year's winner was augmented reality browser Layar.
As well as announcing the HTC Desire HD and HTC Desire Z yesterday, the Taiwan-based mobile manufacturer also revealed a set of online services called HTCSense.com. The name is shared with the 'HTC Sense' smartphone user interface.