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ExclusiveO2 UK helps brands add augmented reality to their marketing campaigns

Telefónica Digital has announced a global partnership with augmented reality platform Aurasma that’ll see AR technology becoming one of the media services offered to Telefonica’s advertising partners.

The agreement will start in the UK with O2 Media helping brands integrate augmented reality with their marketing campaigns alongside other technologies such as location-based marketing and mobile coupons.

GAME plans to bring free WiFi to its UK shops

ExclusiveGAME plans to bring free WiFi to its UK shops

Videogame retailer GAME is planning to introduce free WiFi to all its 341 UK shops by Christmas.

The new service, which will be offered in partnership with BT, enables the company to showcase all its gaming content to in-store customers.

ExclusiveDid Google influence cause Acer Aliyun smartphone launch to be cancelled?

It’s reported that Acer has cancelled the launch of a new smartphone in China running the Aliyun cloud-based mobile operating system. Aliyun, which had been developed by the Alibaba Group, is already available on a number of devices from other manufacturers.

Alibaba is quoted as saying Google had told Acer it would terminate its Android-based cooperation and technology licensing if the launch went ahead.

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