Taiwan-based smartphone producer HTC has announced its first-ever global advertising campaign. It’s based on the company’s “Quietly Brilliant” brand message and features the tagline, “You don't need to get a phone. You need a phone that gets you.”
HTC worked with Los Angeles-based advertising agency Deutsch LA Inc to create the YOU campaign and worked with London-based creative consultancy Figtree to create the brand positioning.
[Press release]