News Articles

Tuesday, December 27, 2011

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 3652

Tags: advertising research sms internet marketing

1 comments on article "Mobile ads will account for over 15 per cent of online advertising spending by 2016"

0
0
Avatar image

dany

12/28/2011 6:20 PM

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and
on-the-go, but also to purchase.(www.txtimpact.com/mobile_web.asp)

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«July 2022»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement