The O2 More advertising service, which sends marketing messages to O2 UK subscribers, now has more than a million customers. O2 More launched in December 2009, less than a year ago. Customers who opt-in receive SMS and MMS messages from O2 More clients, including Adidas, Cadbury and NatWest.
Over 1,000 campaigns have been created since last December, with a 26% response rate received from some campaigns.
[Sources: dma.org.uk; telecoms.com; nma.co.uk]