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Saturday, February 25, 2012

Orange UK introduces NFC loyalty scheme

Orange Quick Tap TreatsOrange UK has revealed an NFC-based loyalty scheme called ‘Quick Tap Treats’ in partnership with the EAT restaurant chain. Customers with a compatible NFC-equipped Orange phone will be able to to tap their handset against a special poster at any participating EAT outlet. They’ll then be directed to a mobile game, with winners receiving a voucher for a free treat. Options include free food, free drinks and ‘upgrades’ to larger portions.

It follows Orange’s launch of its ‘Quick Tap’ contactless mobile payment service last year.

Around 200,000 Orange UK customers using eight different handset models will be able to access the new Quick Tap rewards programme when it launches. Quick Tap Treats will run in EAT outlets until the summer.

Pippa Dunn, Chief Marketing Officer at Orange UK, said “Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with your mobile on Orange”.

Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 5457

Tags: uk orange nfc marketing

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