The Google Goggles visual search application is being used for the first time in the UK by French Connection, Garnier, Sony Music and Samsung as part of their poster advertising. Customers that activate Google Goggles and point their smartphone at the posters will receive additional content via the internet.
CBS Outdoor is responsible for the advertising placement, which will see Sony Music and French Connection ads appearing this week in the Westfield Stratford City and Westfield London shopping centres. Campaigns by L’Oréal’s Garnier and Samsung will follow in October.
[Source: MarketingMagazine.co.uk]