The Definition of Mobile event promises a distinctly different perspective for those interested in the future of mobile, summarising the key facts big business needs to grasp to execute a successful mobile strategy.
We'll be bringing you a summary of the key points during mid-September.
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A group of mobile content providers, including Flycell, Glomobi, Mobilefunster, Thumbplay and WebAMG Holdings, along with marketing affiliate Glispa and aggregator Motricity, have agreed to settle a number of class action lawsuits against them, involving claims that these companies charged customers for 'mobile content' without authorisation. In a statement, the plaintiff's law firm notes that "each of the defendants has denied any wrongful conduct, and the settlement is in no way a judgment or ruling by the Court that the defendants did anything wrong."
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O2 has launched what it's describing as "the first ever eco rating system for mobile phones in the UK. It's persuaded six of the largest handset manufacturers to participate - Nokia, Sony Ericsson, HTC, LG, Samsung and Palm – and has placed the Sony Ericsson Elm top out of the 65 mobiles it surveyed, giving it an 4.3 out of 5 (86%) Eco rating.
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There's definitely money in application stores. PocketGear, which acquired Handango earlier this year and now claims to be the world’s largest open app store and content marketplace, has arranged $15 million in new funding.
The money will come from Trident Capital and BlackBerry Partners Fund.
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Mobile research company research2guidance has calculated that the first six months of 2010 have seen more mobile app downloads and more money generated by apps than all of 2009.
Its newest report shows that the worldwide application market was worth over $2.2 billion within the first six months of 2010, compared with a total of $1.7 billion for the 12 months of 2009.
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