Opinion Articles

Is Facebook killing SMS?

Mark Bridge writes:

Facebook is killing off SMS traffic and SMS revenue for mobile networks, according to a new research note from Strand Consult. It says the ‘golden days’ of messaging growth are over as consumers increasingly use Facebook to keep in touch.

Author: The Fonecast
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We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

Author: The Fonecast
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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

Author: The Fonecast
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Are social media and smartphones really killing SMS and MMS?

Mark Bridge writes:

A couple of research reports this week have noted that text messaging and picture messaging growth is slowing down. Could this be the end for our trusty friend SMS and its bolder, brighter (and slightly flakier) sibling MMS?

Author: The Fonecast
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Carnival of the Mobilists #256

Mark Bridge writes:

Happy New Year and welcome to the travelling circus better known as the Carnival of the Mobilists. If you’re looking for the best mobile-related blog posts from the past couple of weeks, you’ve come to the right place. (If you’re wondering about the name of Beyonce’s baby, you need to try somewhere else).

Author: The Fonecast
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