Mark Bridge writes:
This week my lovely wife made a rare error in leaving her mobile phone behind when she left the house. Fortunately I was working at home, so I was able to answer her calls and relay her messages. But it got me thinking. What were the alternatives?
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Mark Bridge writes:
It’s Easter, but that’s not stopped the mobile phone industry from generating plenty of news stories.
Let’s start with partnerships. Deutsche Telekom and France Telecom - which already work together as Everything Everywhere in the UK – have now agreed to combine their procurement activities for customer equipment, network equipment, service platforms and IT infrastructure. Yes, even these two telecoms giants can save money with group buying!
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Mark Bridge writes:
In July last year I wrote about the 'geek porn' of unboxing being taken to a new level with celebrity unboxing (which sounds rather like a challenge from a reality TV show).
Sony Ericsson had persuaded Maria Sharapova to give her first impressions of the X10 Mini Pro. The end result was entertaining, if not insightful.
And now Samsung have added a new facet to the trend with 'extreme unboxing'.
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Mark Bridge writes:
We started this week with a story that grabbed plenty of attention. It was a report from Billmonitor.com that claimed we in the UK were wasting almost £5 billion every year by choosing the wrong mobile tariffs. Although I remained a little cynical about some of the detail, there's no doubt that many consumers could be better off if they switched tariff - or even network.
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Mark Bridge writes:
Oh, those nasty mobile networks. They're robbing us blind… at least, that's what you might think if you've been reading the headlines this week.
Mobile users 'overpaying by £200', said the BBC. £5bn 'wasted' on mobile phone bills, said the Financial Times. It's the wrong tariff, Gromit!, said Telecom TV after hitting the Wensleydale.
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