Podcast - 17th November 2012
In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.
nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.
Iain, James and Mark take their usual entertaining look at the UK's mobile phone industry, from irresponsible texting to patent wars. There's also an interview with Steve Jarrett of MePlease who explains how his company could transform the way people think about mobile marketing.
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