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ExclusiveAn extra 74 percent of nothing is still nothing

Mark Bridge writes

Ah, the joys of multiplying by zero. I was reminded of my school maths lessons when I saw a news release from Orange UK this week.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK was quoted as saying “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup”.

ExclusiveMobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

ExclusiveHotel doors open with mobile phones... but it's not like WarGames

Mark Bridge writes:

I loved the film WarGames. I saw it in the cinema when it came out… and developed a minor crush on Ally Sheedy as a result. If you don’t remember the film – or haven’t seen it – the plot centres on a young computer hacker who almost starts World War III while playing an illicit online game of Global Thermonuclear War with a military computer.

ExclusiveApple, Google - or the rest? It's time to take sides!

Mark Bridge writes:

It’s time to take sides. Are you with Apple… or are you against them?  Sorry, sitting on the fence is no longer acceptable. Not sure?  Okay, try this one for size. Are you with Google… or are you against them?  Still undecided?

Right – here’s your third choice. Are you with the Rebel Alliance? 

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Last week at The Fonecast: 27th January 2014

Mark

Expecting the unexpected

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Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

However, it didn’t rule out all price increases, as O2 chose to demonstrate. Its contracts include a clause that says monthly charges will keep track with inflation – and that’s exactly what they’re going to do. Hmmm. Perhaps not such a straightforward consumer victory after all.

What else has been happening with UK mobile networks?

Well, charity-friendly MVNO The People’s Operator has appointed Wikipedia founder Jimmy Wales as a board member and co-chair of the company. Three UK has been told off for describing its network as 3.9G. And the GSMA has warned that plans to increase annual licence fees for the 900MHz and 1800MHz spectrum bands could adversely affect investment in 4G services.

Talking of 4G, a new survey showed that a tiny proportion of customers are using an enormous amount of data. Figures from JDSU revealed that 0.1% of the world’s 4G users consumed more than half of all LTE downlink data in 2013, making them 10 times more data-hungry than the equivalent 3G customers.

While on the subject of surveys, we learned that phablet manufacturing, spending on mobile advertising and the adoption of M2M retail devices are all increasing. Hooray for mobile.

Finally, to money... in a variety of forms. Qualcomm has bought around 2,400 patents from HP, including some from its fondly-remembered Palm business. T-Mobile USA has launched a new financial service that combines an app with a prepaid Visa card. BlackBerry is selling most of its property in its home country of Canada, leasing back essential offices to ensure it still has somewhere to work.

And Samsung has partnered with Italian coffee company illycaffè in a deal that’ll see both company’s products appearing in their retail flagship stores – and illycaffè coffee being served at Samsung events. I reckon this’ll make the Samsung stand at Mobile World Congress more attractive than ever.

On Monday mornings we summarise the past week’s mobile industry headlines in an email newsletter that’s very much like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page.

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