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ExclusiveThe art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

ExclusiveSecure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Exclusive‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

ExclusiveHTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Ofcom publishes customer satisfaction figures for UK mobile networks
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Ofcom publishes customer satisfaction figures for UK mobile networks

Mark

Tesco Mobile rated top for mobile satisfaction in 2019

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Ofcom, the UK's communications regulator, has published last year's customer satisfaction ratings for mobile networks.

Its annual report is based on a number of measures for the 12-month period until January 2020, including customer complaints received, perceived value for money and overall customer satisfaction.

The average satisfaction with overall mobile service was 93%, with just eight percentage points separating the top-rated (Tesco Mobile; 97%) and bottom-rated (Virgin Mobile; 89%) companies.

Average satisfaction with reception or signal strength was 85%, with Tesco Mobile ranked top at 92%. Tesco uses O2 to host its virtual mobile network, yet O2 was only rated at 85% by its customers.

Customer satisfaction for UK mobile companies 2019

Customer satisfaction for UK mobile companies 2019



Overall, only 3% of UK mobile customers said they had a reason to complain (down by one percentage point from 2018).

The report also analysed fixed-line telecoms and broadband suppliers.

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