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ExclusiveWe interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

ExclusiveIs Facebook killing SMS?

Mark Bridge writes:

Facebook is killing off SMS traffic and SMS revenue for mobile networks, according to a new research note from Strand Consult. It says the ‘golden days’ of messaging growth are over as consumers increasingly use Facebook to keep in touch.

ExclusiveNokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

ExclusiveHow to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

ExclusiveLondon NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Mobile users would rather drop calls than miss messages, says Ofcom research
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Mobile users would rather drop calls than miss messages, says Ofcom research

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WhatsApp is the most popular messaging app among UK adults

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UK communications regulator Ofcom has published a report looking at the use of online communication services (OCS), comparing their usage with conventional mobile phone calls and text messages. The report reveals that WhatsApp is the most popular messaging app among UK adults, with 76% of respondents having used it in the past three months. Facebook Messenger and Instagram were the second and third most popular messaging apps, with 53% (Messenger) and 22% (Instagram) of respondents using them in the past three months.

Between 2012 and 2022, the total number of text messages sent annually in the UK fell from 151 billion to 36 billion (SMS and MMS). Over the same period, the number of online messages sent in the UK rose from 100 billion a year to over 1.3 trillion.

Around two thirds of UK adults (65%) say WhatsApp is their main online communication service, followed by Facebook Messenger (18%) and Apple iMessage (6%).

58% of UK adults said they would rather go without mobile phone calls for 24 hours than go without their favourite messaging apps.

However, mobile phone voice calls remain a popular way to keep in touch. Between 2012 and 2022, the amount of time spent making mobile phone calls increased from 132 billion minutes to 170 billion minutes, with 83% of UK adults having made a mobile call in the last three months.

[Ofcom news release]

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