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ExclusiveHow mobile messaging delivers more Christmas cheer than a card

Mark Bridge writes:

By now you already know the basics. More and more people have smartphones - and they’re becoming an essential companion. They’re taking over from digital cameras, they’re taking over from portable gaming consoles, they’re taking over from music players… and now they’re taking over from Christmas cards. Yes, Christmas cards.

ExclusiveMobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

ExclusiveLast week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

ExclusiveMy phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

ExclusiveFarmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Ofcom helps protect customers against unexpected roaming charges
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Ofcom helps protect customers against unexpected roaming charges

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UK service providers must notify customers when they connect to a different network

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New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network.

When the UK left the European Union, networks were no longer required to apply EU rules that let customers 'roam like at home' without paying extra. There was also no legal requirement to warn customers about 'roaming' charges when they connected to a network abroad, although many networks still chose to do so.

New Ofcom rules from October 2024 now mean mobile network providers must notify customers when they start roaming. The network providers must also provide clear information to help customers decide whether or how to use their mobile phone abroad.

Information about roaming charges will include:

  • any fair use limits or time limits that apply;
  • setting a spend cap to limit their spend; and
  • where to find additional information about roaming.


In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border. As part of this, networks must enable customers to reduce or limit their spending on roaming while in the UK.

[Ofcom statement]

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